Pinterest is one part social media site, one part search engine. The site also provides analytics, facilitates interaction between users, and lets you embed videos in other websites. Basically, any business that wants to use video marketing can use YouTube to reach a wide audience. There are even more who visit the site and watch videos without signing into their own account. YouTube has over 2 billion logged-in visitors per month. The company was founded in 2005 and was eventually bought by Google. It’s also the second most popular search engine behind Google. YouTube isn’t just the most popular video-sharing website in the world. It even offers paid ads and content publishing options. In a marketing sense, LinkedIn is often especially useful for B2B businesses. Launched in 2003, LinkedIn allows a user to add their resumes, connect with others in their industry, and even post and respond to job listings. The platform has over 700 million registered users, with about 300 million active each month. LinkedIn is the most popular social media site for professional networking. Additionally, it can be a useful site for interaction, like joining Twitter chats in your industry or responding to customers who have customer service questions. However, it is still widely used among general consumers. With about 330 million monthly active users, it’s not as ubiquitous as Facebook. Since its launch in 2006, it has raised that character limit and now lets a user share other media like photos and videos. Twitter gained notoriety as a microblogging site that just included text posts of up to 140 characters.
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